I lead and concepted 1 Rockwell’s rebrand in 2020. 1 Rockwell is a full-service digital agency, consulting fashion, beauty, lifestyle, hospitality, food and beverage, and direct-to-consumer brands. For their 10-year anniversary, the agency sought a fresh and timeless look, that would also enable them to transition from being called “One Rockwell” to 1R or 1 Rockwell.
The new logo is hand-drawn and based on the Raisonne typeface. The “1” is made from the same form as the lowercase “r” and is reflected at its central axis, illustrating 1 Rockwell’s dual identity in creativity and commerce. Along with the new branding identity and systems, I redesigned the agency’s website, and directed all of the video and graphic content.
Services: Creative Direction, Content & Art Direction, Logo, Branding & Identity, Digital Design & Production, UI & UX