In 2019, I redesigned the Alexis Bittar website. The company’s main goals were to have a more flexible, customizable site that enabled them to showcase their editorial and storytelling content, as well as highlight the brand story and craft behind their accessories. I worked closely with their Creative, Product Design, and Marketing teams to ensure that all business and creative goals were met.
On the homepage, the fusion of editorial and shoppable features present discoverable content for new customers and a quick path to purchase for returning customers. For the product pages, I introduced a clean and neutral structure to give precedence to the brand’s bold pieces. Throughout the site, I also incorporated more brand content features, enhancing Alexis Bittar’s story and prestige as a luxury brand.
Services: Art Direction, Design, and Digital Production