At 1 Rockwell, I redesigned ZO Skin Health’s US and Canadian sites. The skincare brand wanted to transition onto the Shopify platform and smooth out the customer experience with seamless purchasing points. I played up ZO’s bold blue identity and clinical editorial photography by scaling up packaging shots throughout the website. The tight image crops give the pages visual texture and accentuate the products’ high-profile technology and ingredients.
After the US site’s June 2020 launch, ZO Skin Health saw a 138% increase in revenue, a 49% increase in conversion rate, and a 160% increase in overall transactions.
Services: Art Direction, Site Design, and Digital Production