At 1 Rockwell, I worked with Westman Atelier to enhance their existing site. Their main goals included simplifying and improving user experience, educating customers on the brand’s clean beauty ingredients and sustainability efforts, as well as increasing engagement through their new blog.
The redesign of Westman’s homepage, main navigation, and introduction of the blog and brand-dedicated, educational pages resulted in a 400% increase in total sales from 2019 to 2020. Their total orders increased to 340% and conversion up by 40%.
Services: Art Direction, Site Design, and Digital Production
Image courtesy of Charissa Fay